During a focus group, what is the role of a lead moderator?

In a focus group setting, the role of the lead moderator is primarily to keep interactions flowing. This involves facilitating discussions among participants, encouraging them to share their thoughts and opinions, and ensuring that the conversation remains on track and productive. The lead moderator is skilled in guiding the group dynamics, prompting participants to elaborate on their responses, and managing any dominant voices to ensure that all participants have the opportunity to contribute.

This role is crucial because a successful focus group relies on active participation and open dialogue. By maintaining the flow of conversation and creating an inclusive environment, the lead moderator can garner richer insights and more diverse perspectives, which are essential for gathering valuable data or feedback.