Which of the following roles is primarily focused on the ongoing life cycle of a product?

The role that is primarily focused on the ongoing life cycle of a product is the Product Manager. This position involves overseeing the entire product development process and ensuring that the product continues to meet the needs of users throughout its life span. The Product Manager is responsible for defining the product vision, gathering and prioritizing customer requirements, and working closely with cross-functional teams, including engineering, marketing, sales, and support, to deliver the product that aligns with business goals.

In contrast, other roles such as the Project Manager are more focused on specific projects, including planning, executing, and closing projects within defined timelines and budgets, rather than on the continuous life cycle of a product. Similarly, a Scrum Master primarily facilitates the Scrum process and ensures that the Scrum framework is being followed, while a Quality Control Manager focuses specifically on maintaining the quality standards of the product rather than overseeing its entire life cycle. Thus, the responsibilities and focus areas of a Product Manager make this role uniquely suited to manage the ongoing life cycle of a product.